Streaming Audience Insights · October 2026

How people used ViewGrid in October 2026

First monthly edition. 22,808 grids opened · 11,118 people · 154 countries and regions · 70% engaged sessions. All figures are ViewGrid's own measurements (first-party product telemetry and Google Analytics 4). They describe ViewGrid's audience, not all viewing on YouTube, Twitch or Kick. Aggregate data only; no individual viewer is identified.

Six things October told us

1. 1

   Nearly one in two measured event-link requests went to table tennis or badminton

   Five table tennis and five badminton tournament pages drew 1,601 of 3,348 requests (47.8%). WTT China Smash was the busiest single page (448); Mobile Legends (MPL) followed with 587.

2. 2

   One election carried the news category

   News was 4% of event requests, and 100 of its 129 requests went to a single page: Brazil's general election, first round.

3. 3

   67% of grids held three or more streams

   22,808 grids were opened in October; 15% reached nine or more. The average peak was 5.6 streams per grid.

4. 4

   More streams, longer sessions in our samples

   In October's weekly three-day samples, grids with three or more streams had medians of 5–12 minutes and up to 49% stayed open at least 15 minutes; single-stream grids usually sent no further signal after the first minute.

5. 5

   Sessions start around the clock

   The quietest hour (04:00 UTC, 637 session starts) still had 59.5% of the busiest hour (17:00 UTC, 1,070). Weekend days averaged 716 starts against 577 on weekdays (+24%).

6. 6

   1,864 returning users made 7,659 sessions; the hours were not where the visitors were

   GA4's new-vs-returning split: 10,686 new users, 1,864 returning. 154 countries and regions; the United States led on visitors and hours, but Indonesia, Brazil, Argentina and Mexico ranked higher on engaged hours than on visitors.

What people opened multiple screens for

Topic = ViewGrid's editorial tag on each event page (up to three per page). Requests = clicks on an event page's grid link, admin and test removed; not confirmed playback and not platform view counts. Hand-built grids (people pasting their own links) are not classified in this edition.

October in numbers

Sessions: 19,185 (September 19,738). People: September 11,637. Active users fell 4.5% and sessions fell 2.8% against September, while page views rose and the share of engaged sessions moved from 60% to 70%.

Where people were, and where the hours went

Universe: 32 countries/regions with at least 50 active users; each list sorted by its own metric. GA4 lists 154 named countries/regions plus one unlocated row (28 users).

Event pages

Requests to event grid links; a request is not confirmed playback. * MPL Season 18 ran as three regional pages that overlap in time; they are listed separately and never summed. 53 events started in October on the ViewGrid calendar; 63 event pages received requests. Before 25 October, some fixed-channel event links were not counted.

Downloads and open dataset

Licence CC BY 4.0. Cite as: ViewGrid Streaming Audience Insights, October 2026, viewgrid.tv/research/2026-10.

• Full report (PDF, 17 pages)16:9 slides, 2.8 MB
• Countries32 countries/regions with at least 50 active users: active users, sessions, engagement hours
• Session starts by hour (UTC)19,129 GA4 session_start events
• Session starts by weekdayIstanbul calendar, with the number of each weekday in October
• Grid size distributiongrids by the largest number of streams reached
• Platform combinationsexact sets of platforms seen in a grid
• Event requests by topicrequests summed by ViewGrid's topic tags
• Event page requestsall 63 event pages with type and topic tags, 3,348 requests
• Daily sessions and users1 September – 31 October 2026 (GA4)
• facts.jsonevery number in the report, machine-readable
• READMEperiods, definitions and licence

Method and limits

• Scope: ViewGrid's own audience. Nothing here measures total viewing on YouTube, Twitch or Kick, and no platform view counts are used.
• Period: grids, events and TV: 1–31 October 2026, UTC days. GA4: 1–31 October in the property calendar (Europe/Istanbul), i.e. 30 Sep 21:00 – 31 Oct 21:00 UTC; hour-of-day labels converted to UTC.
• Grids: ViewGrid's in-product signal. "Grids opened" is the sum of daily grid summaries; it is not unique people, unique grids or video plays. September has 27 measured days, so comparisons use per-day averages.
• People, sessions, countries, hours: Google Analytics 4. People = active users. Hours = GA4 user engagement time (time with ViewGrid in the foreground, not video playback); its daily series jumps on 22 September 2026 after a measurement change, so hours are reported for October only.
• Events: requests to event grid links (2 admin and 1 test request removed). Before 25 October, some fixed-channel event links were not counted; earlier records may include unmarked internal requests.
• Watch time: rolling three-day samples published in ViewGrid's weekly data posts; medians describe the sample, not all usage. Members, follows and TV counts are dated snapshots or partial-month records.
• Privacy: aggregate counts only. No individual viewer, channel or video is identified; small countries appear only in totals.
• Platforms: every stream plays in the platform's official embedded player. ViewGrid does not host, proxy or re-stream video.

About this series

ViewGrid Streaming Audience Insights is a monthly report on how people watch live streams side by side on viewgrid.tv — a multi-stream viewer for YouTube, Twitch, Kick and Rumble on the web, iOS, Android, Android TV, Fire TV and as a Chrome and Firefox extension. Each edition is published in the first week of the following month with the findings as a web page, a PDF and an open dataset.

Press and data questions: press@viewgrid.tv · All editions: viewgrid.tv/research · Next edition: November 2026, early December.